Another memoir style book I read on the premise that the best person to learn something about what works in management and business is a highly successful manager or businessman. There are the usual suspects, like management by walking around, putting resources on the best opportunities, listening to customers, incentive compensation and values -- here: economic & useful technological contribution; quality: direct feedback between development and test, every step must be done as carefully as possible, not as quickly as possible; trust in and respect for people; organic growth.
There are also some smart and simple ideas, like 5-year vintage charts, the engineer-next-bench-wants-one test of product desirability, turning down ideas by enthusiasm-inquisition-decision, so the inventor knows his idea is not shot down a priori and "don't try to take a fortified hill, especially if the army on top is bigger than your own." and "More companies die from indigestion then starvation".
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